From Passion to Purpose
The inspiring journey of Shane Williams—from a young man who found strength through sport to the founder of a thriving health and wellbeing company in the heart of London.
Shane Williams
Founder & Senior Personal Trainer
Meet the Driving Force Behind NSNG
Shane naturally has a love for boxing, relying on sport to get through personal challenges and as a stress management tool. Through dedication and passion, Shane has been able to build solid relationships over the past ten years.
With more than two decades of fitness industry experience and know-how, Shane has managed to establish a successful business in the heart of London. Although Shane has proven himself to be an industrious businessman, he is still a fitness guru at heart.
You can spend 10 seconds with Shane and know that he's extremely passionate about what he does and thrives off the satisfaction in seeing others do well from his teachings.
The Journey
From humble beginnings to building a wellbeing empire in London's heart
A Passion Ignited
Growing up, Shane discovered boxing as more than a sport—it became his sanctuary. Through personal challenges, sport was his stress management tool and path to resilience.
Building Relationships
Shane's passion and talent allowed him to build solid relationships in the fitness industry, establishing himself as a trusted trainer and mentor.
Two Decades of Expertise
With more than twenty years of fitness industry experience and know-how, Shane developed expertise in boxing coaching, body sculpting, weight management, and advanced personal training.
No Shane No Gain Wellbeing
What started as one man's passion has grown into a successful health and wellbeing company in the heart of London, with 4 gym locations and a team as passionate as its founder.
Our Values
The principles that guide everything we do at No Shane No Gain
Passion First
We have a massive love and passion for helping others achieve their goals through fitness and healthy living.
Family Culture
We are more than just a team—we are a family. When part of NSNG, you become one of the family members.
Your Goals, Our Mission
We take on clients that are hungry to achieve their goals. Your success is our greatest reward.
Individual Strength
The strength of the team is each individual member. Every trainer brings unique talent and dedication.
From One Studio to Four
What started as a single personal training studio has grown into four premium locations across London—Blackfriars, Southwark, Temple, and the prestigious Park Lane Mayfair. Each location reflects our commitment to providing world-class training environments.
View All LocationsMeet Our Amazing Team
Each member of our team has their own unique talent, but we all share one valuable tool— a massive love and passion for helping others achieve their goals.